Holiday 3-Pack Campaign
In 2021 Nuun released a series of 3-packs that were positioned as giftable packs for the holiday season. The messaging goals of this campaign included:
Secure Nuun’s 3-packs as a central consideration for gifting during the holiday season
Give the gift of hydration—Nuun is offering the perfect health/wellness gift for anyone
in your life
I led the visual direction of this campaign starting with the design of digital ads. Different versions of the ads were put into circulation to test against each other. Campaign traffic was driven to the landing page. The landing page was designed in Figma and built-in Shogun (a Shopify page builder app). Prior to the start of the campaign, I also photographed a series of image assets that were used throughout all deliverables to promote the 3-packs.
My Role: Graphic design, interface design, product photography and editing
